Second-Screen Controls as an Adtech Opportunity: From Casting to Connected TV Monetization
adtechCTVcreator monetization

Second-Screen Controls as an Adtech Opportunity: From Casting to Connected TV Monetization

aarticlesinvest
2026-01-29
10 min read
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Second-screen controls have evolved from casting remotes into a measurable adtech surface — learn where to invest and how to build monetizable playback controls in 2026.

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#adtech#CTV#creator monetization
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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